London 2012 Olympics

In the summer of 2012, along with branding agency ICON, Merson-ASG completed the project management and installation of temporary wayfinding signage for the London 2012 Olympic and Paralympic Games.

Our scope involved the installation of the wayfinding signage at most competition, non-competition and training venues in the UK. 80,000 temporary signs were installed over 79 venues including the Olympic Stadium, The Olympic Park, Greenwich Park, O2 and Wimbledon.

We also managed the transition process as one event finished at a venue and another event started. All the wayfinding needed to be changed in line with the transition programme.

Merson also completed the construction design, manufacture and installation of the London 2012 shard product which was the freestanding sign product used throughout the games. Almost 2,000 concrete bases and metal frames were fabricated, delivered and installed on site and then removed following closure of the games.

Some of the installation work was highly reactive and our team worked both day and night to respond to client requests at short notice.

In addition to the wayfinding signage we designed, manufactured and installed over 30 sets of Olympic Rings across the UK including 14 in and around London, a 14 metre high wall-mounted structure at Wembley and an enormous 10 metre by 5 metre set in Glasgow’s George Square.

Merson also assisted with the wayfinding planning for the Last Mile and City signage as well as then going on to project manage the production, installation and maintenance of the signage throughout the games.

Services provided

    • Technical Design
    • Prototyping
    • Manufacture
    • Installation
    • Programme Management