Sporting event signage expertly delivered by Merson-ASG
Large-scale sporting events such as the Olympics, Commonwealth Games and World Cup depend on well-implemented wayfinding signage to ensure that spectators, athletes and staff can use the spaces and infrastructure effectively. Merson-ASG has extensive experience in this area – specialising in the design and provision of wayfinding signage for international sporting events.
Signage projects of this nature typically involve an intense process, as the signage requirement is extensive and sees signs manufactured in the tens of thousands, often in a relatively short timescale. Signage must be installed and subsequently removed quickly, so as to minimise disruption to the area, much of which will be public realm.
One of the most crucial elements of success in the events signage sector is programme management. It is important to be able to guide our clients accurately through the lead up period to an event and help them identify the project completion risks. Once these risks are identified we are then in the position of being able to help get a plan in place well ahead of the risk becoming a reality.
Working together with branding agencies, organising committees, government bodies and local authorities, the team at Merson-ASG has delivered projects at London 2012, Glasgow 2014 and Baku 2015.